Apple Inc. will begin implementing a new privacy notification law in the coming weeks, which digital advertising companies including Facebook Inc. have said will harm their revenues.
The notifications would be required when Apple’s iOS 14.5 OS is released in the coming weeks, but Apple did not specify a specific date.
Before an app monitors behaviours “across other companies’ applications and websites,” the one-time alerts would enable an app developer to seek a user’s permission. According to experts in the digital advertising industry, the alert could cause many users to refuse permission.
Apple has stated that it will provide alternative advertisement resources to developers prior to the move. Advertisers who run app installation ads will use one tool to see how many people installed the app after the campaign ended without revealing personal details.
Advertisers can use a method called private-click management to monitor when a user clicks on an ad within an app and is taken to a web page without disclosing personal information about the user.
Despite the fact that the tools are intended for software developers, Apple included details about them in one of its customer privacy guides on Wednesday.
Facebook announced in December that the pop-up update would be displayed because it did not want Apple iPhone users to lose access to its applications.