Google has introduced an equal “Reject all” and “Accept all” button for tracking cookies on its platforms after being fined by European consumer and market regulators.
Anyone in Europe who visits Search and YouTube while signed out or in Incognito Mode will receive a new cookie consent option.
Sammit Adhya, Product Manager, Privacy, Safety & Security, said in a statement late on Thursday, “This update, which began rolling out earlier this month on YouTube, will provide you with equal ‘Reject all’ and ‘Accept all’ buttons on the first screen in your preferred language,”
Users can still choose the “More options” choice to further customize their selection.
The new cookie button is now available in France and will soon be available throughout Europe, the United Kingdom, and Switzerland.
Adhya said “Before long, users in the region will have a new cookie choice — one that can be accepted or rejected with a single click,”
The French data protection agency CNIL fined Google $170 million earlier this year for confusing cookie tracking policies.
According to Google, the new privacy change would affect not only Search and YouTube, but also the sites and content creators that rely on them to grow their companies and earn a living.
Google said “We believe this update responds to updated regulatory guidance and is aligned with our broader goal of helping build a more sustainable future for the web,”